Google's strategic position could not be separated from the number of businesses owned portfolio, so the coffers of his money also flows from all directions. During 2015 alone, Google's revenue reached 75 billion US dollars, or Rp 987 trillion.
Google's core business is the search engine. Companies born from the terrace of the house is like "the mecca" of information for virtual communities, ranging from searching for recipes to the latest stock prices.
Do not stop at search engine, Google then made some sort of derivative services Gmail, YouTube, Search, Drive, Maps, up to the Play Store. Each service has significant functionality to help with daily activities of modern society.
On the other hand, Google also helped because users voluntarily realize- -and may not have submitted personal information. What music they like the A? How the habits of the A watch YouTube? What is often sought the A in Search? Answers to these questions are accumulating in Google.
Although impressed insignificantly, the information was true worth gold for the right target for advertisers to market their products and services.
Well, this advertiser is the key revenue Google. For more details, there are at least five entrances into cash money Google, as compiled Bojez Creative, Thursday (22/09/2016) from various sources.
1. AdWords
Of the 75 billion US dollars revenue Google in 2015, a total of 52.4 billion US dollars (USD 689 billion), or the majority, coming from AdWords. This feature allows advertisers to reach online audiences with advertising on the Google platform.
If you are ever looking for some information, such as "low interest" in Google Search Engine, you will find a few lines of the top search results are pinned frills "Ad". The information was posted by advertisers using Google AdWords features.
Not only in Search, AdWords also crisscrossing the other Google services, such as YouTube and Maps. In essence, an ad format which was engraved on a service owned by Google AdWords, both its form banner, text, video, images, recommendations, etc..
AdWords payment ranges vary, according to the tool that lets advertisers. The more tools that are used, the ad will be delivered to a specific market and on target. Every advertiser's clicks has paid value to Google.
2. AdSense
The ads feature the most popular among the publisher or creator. Website owners often called bloggers and YouTubers aka YouTube creators are two parties who benefited most from AdSense.
Briefly, AdSense is a means of advertising, where Google mediate advertisers with the creators who have masses online. AdSense is very focused traffic a blog or view a YouTube channel.
AdSense is Google's second source of income after AdWords. In 2015 then, from a profit of 75 billion US dollars, the contribution of Google AdSense to reach 15 billion US dollars or equivalent to Rp 197 trillion.
3. AdMob
AdMob is actually the same as AdSense, but for mobile platforms. AdMob is used by the makers of Android applications.
If you ever play a game or download an app in the Play Store, beruba banner ads usually appear in the bottom corner of the application or suddenly appears in front of the screen. That is one manifestation of AdMob.
It should be underlined, in AdWords, AdSense and AdMob, advertisers only pay when their ad is clicked by the virtual community. Price each every click vary, according to the tool used.
In AdWords, advertising money immediately signed into Google. Meanwhile, on AdSense and AdMob, Google had to divide the income to the creator.
4. Freemium
In addition to AdWords, AdSense and AdMob, Google's revenue comes from service Freemium. Do not expect revenues from this source will be as spectacular as they had done before.
Combined with inclusions "dime" Google's other contribution to the treasury Freemium service Google only 7.2 billion US dollars, or Rp 94 trillion in 2015.
Freemium is itself a business model in which Google offers basic features for users with certain restrictions. Users must pay to maximize the feature.
Two examples of Google's most popular Freemium is Drive and Analytics. Drive is a storage medium to collect all the virtual file users, either in the form of e-mail documents, photos, videos, and more.
The user gets free storage up to 15 GB. If you want to add capacity, can buy a certain package. The most expensive price is 299 US dollars, or Rp 3.9 million per month for the memory capacity of 30 TB.
Meanwhile, Google Analytics is a tool that analyzes the performance of a website. This tool is very important for the online media company or certain commercial websites.
Users can find out how much traffic obtained in one period, where it comes from, what people are looking to get into the site, and things other details. Google Analytic premium package priced at 150,000 US dollars, or Rp 1.9 billion per year.
5. Electronic devices
Since 2010, Google began to explore the mobile device business. Under the brand Nexus, Google took some of the leading vendors to develop products.
HTC became the first company who towed Google to bring the Nexus One in January 2010 ago. Furthermore, there are a series of successors who regularly skied every year.
Nexus brand is not fixated on smartphones, but also tablets. Meanwhile, for laptops, Google chose the name Chromebook.
Upcoming October 4, Google is scheduled to release the latest smartphone. According to the grapevine news, Google this time will release the Nexus name and replace it with Pixel. There has been no confirmation about it.
In addition to inclusion in the top five, Google still has other income components whose shape sharing commissions with other companies such as Google Shopping, Google Flight, Google Compare, and so forth. However, the sector is still green and not contribute much to the Google cash.
Google and tax issues in Indonesia
Apart from the myriad of revenue, Google has now entangled tax issues in Indonesia. Internet giants are suspected of committing tax offenses after refusing inspected the Directorate General (DG) Taxation Ministry of Finance (MoF) last week.
As a result, the Directorate General of Taxation said it would raise the case of Google Indonesia to tax crime investigation. The steps will be taken if Google insists in this week refused examination.
Not only in the country, Google's tax problem also occurs in European countries such as Italy, Spain, and France. Britain this year opted out of the European Union also had an argument with a company that stood since the 1998.
Google accused exploit legal loopholes to avoid taxation of income jumbo obtains in countries of its operations. In Indonesia alone, the global internet company taxation aka over-the-top (OTT) being prepared by the government under the coordination of the Ministry of Communications and Information Technology (Kemenkominfo).
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