Starting a Successful Online Business

Transaction online starting ogled the businessmen and consumers. Advantages of e-commerce for buyers is the ease of finding desired products, can order from anywhere, anytime, and also the number of payment options. For entrepreneurs, e-commerce allows entrepreneurs to set up businesses with minimal capital even as entrepreneurs can start a business from home. However, is it really that simple? What are the challenges of e-commerce and how to trick the e-commerce start?

Electronic commerce or e-commerce is spreading, purchasing, sales, marketing goods and services over electronic systems such as the Internet or television, www, or other computer networks. E-commerce can involve electronic funds transfer, electronic data interchange, automated inventory management systems, and automated data collection systems.
E-commerce is part of e-business, in which the scope of e-business more broadly, not just commercial but also pengkolaborasian include business partners, customer service, etc. jobs. Besides www network technology, e-commerce also requires a database or database technology (databases), e-mail or electronic mail (e-mail), and the form of non-computer technology as well as delivery systems, and tools for e-payments this trade.

Before you start e-commerce, you should do some research first. "You have to look at the competition on the internet. For example my doll business. Initially I did a google search first on dolls online business in Indonesia has many. How the market demand for the dolls. Things like that my research before I start building a web, "said Morrow Pornomo, founder lucu.com doll as a speaker in a seminar on" Best Practices of E-Commerce in SMEs "held by the Community Hands Up (CHU) in the series ICC event in 2011, Assembly Hall 1, JCC, Jakarta, Saturday (10/06/2011).

Dewanto added, after doing some research and decide what products to sell, you can find the manufacturer of the goods and perform the first order. "You can try it first dropshipping system to test the market. You can start looking for a dropshipper for your business, "he said.

Dropshipper is a company that provides a product / gift (some can be custom itself) to be sold by resellers (in this case you as a seller). Dropshipper is what do all the activities, ranging from processing orders for manufactured goods, packaging, until the delivery of the goods to the buyer's address. So, you as the reseller does not have to bother to come out and provide a stock of capital goods. You simply transfer the buyer's order to the dropshipper.

Dony Octaviano Taskoe.com founder who was also present at the event added, after you run the system dropshipping, you must continue to make improvements to the website you build. "Start by creating a website, and then sell other products used by the system while tidying up your web dropshipping. Once the business starts running, trying to sell your own products. If selling other people's products are more expensive because you have to make a profit, while selling its own product will probably be cheaper, so buyers will increase, "says Dony.

When you have started doing business by selling your own products, you have to start doing promotions in online media. The most effective web promotion by the speakers is to do SEO (Search Engine Optimization). SEO is a series of processes carried out systematically in order to improve the volume and quality of traffic through search engines to a particular website by utilizing the mechanism of action or the search engine algorithms. The goal of SEO is to place a website on the top position, or at least the first page of search results based on specific targeted keywords. Logically, the web site that occupies the top position in search results have a better chance to get visitors.

"If you advertise it, as if you are looking for a buyer. But if you make use of facilities such as Google search engine, as if buyers are looking for you. Buyers will be looking for a product on google when he does not know where he has to buy a product that is being sought. With SEO, your website will be ranked first or at least the top ten if people type keywords products you sell. For example people looking for clothes and she typed keyword Muslim Muslim dress. Because I can master SEO then anyone seeking Muslim clothing products will be discover my website (www.tanahabang.asia) from Google, "said Muklish, founder tanahabang.asia who also spoke at the event.

In addition to SEO, you also have to do a promotion in social media optimization. According to Donny, advertising on social media is more effective than online advertising in the mass media or doing link exchange cooperation. "I've been working with news portal. However, in view of 20 portal, the web I only get one view, that is not effective. Not everyone is interested in news readers clicking to our web. While in social media, you can go into communities directly and educate them about the importance of your product. Give useful information for their lives so they are attracted to click on the link to your website, "added Donny.

Agung Budi P, founder bungahati.com who participated in this event to add, you do not have to worry about traffic transactions. "Better trafficnya bit but its conferce high, rather than high traffic but low conferce her. Example, there are 100 times the transaction with the sale price only Rp 10,000, meaning you get Rp 1 million. Compared with only 10 transactions but with the sale price of Rp 300,000, meaning you get Rp 3 million. Choose? "He said.

Being an e-commerce entrepreneur takes courage to begin, creativity to develop web, careful selection of the media campaign, and do not forget to have to facilitate the buyer in terms of payment. You can use the system transfer, e-banking, or credit card, cash on delivery alias even pay on the spot.

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