It is raised in a press conference held online media Yahoo Indonesia in Jakarta, Wednesday (06/03/2013). Yahoo Indonesia reveals the way online media throughout 2012 and plans for 2013 this.
According to the Country Ambassador and Sales Director Roy Simangusong, in doing business in the online media, it is important to analyze the needs of the customer wants.
"We have to think about what consumers need. That way, we could have the supporting data so that we can deliver services or content that attract users and advertisers," said Roy.
Roy explained the facts, according to a survey conducted online media e-marketers in 2012, advertising revenue across online media increased 20-25 percent digital display. While mobile advertising revenue across online media increased 30-35 percent.
"Currently, large companies have budgeted bold advertising spending in the top 5 percent for digital media. But if counted as a whole is still below 5 percent. Yet these businesses will continue to experience growth and potential," said Roy.
This year, the main focus of Yahoo Indonesia strengthen its offering video content to users, bringing the first mobile approach across devices, and develop and add value to the main content such as news, sports, OMG and She.
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