Reason: BlackBerry Building Android Phone Factory in Indonesia

BlackBerry surprisingly announced the stop developing and producing independently smartphone. Start the announcement, the Canadian smartphone company claims will focus on the software industry.

Even so, the company that had triumphed in the smartphone world is not really forget handset products.

BlackBerry establish a new company named PT BB Red and White. The company will take care of the business, from design, manufacture, to market the BlackBerry Android devices, especially in the Indonesian market.

BB Red and White is itself a joint venture company formed together with an Indonesian company, PT Tiphone Mobile Indonesia Tbk.

Tiphone is an affiliate of PT Telkom, the largest operator in Indonesia.

The question, of which there are so many countries, why BlackBerry decided to cooperate with companies from Indonesia?

According to BlackBerry Devices Chief Operating Officer, Ralph Pini, Red and White BB establishment decision was taken because the user base, both the device and the BlackBerry Messenger (BBM), which is very large in Indonesia.

"We still have millions of active users (handsets and BBM) in Indonesia," said Pini . Even so, he refused to mention exact figures.

Moreover, Pini considers BlackBerry brand is very well known in Indonesia. Historically, still according to him, Indonesia is one of the biggest BlackBerry market.

"It was an easy decision to continue to promote what historically has been a strong market for BlackBerry," said Pini.

Efforts BlackBerry producing Android handsets in the country is also part of efforts to comply with the requisite degree of domestic content (DCL) 4G phones.

After Indonesia, whether the BlackBerry still has plans to create a similar business model? According to Pini, BlackBerry will continue to promote worldwide handsets. Therefore, it is considering a similar business model in other countries.

"But not necessarily form a joint venture company in Indonesia such as (BB Red and White)," he concluded.